About Smart401k

Smart401k online investment advice has helped more than 25,000 individual investors with their retirement plan investments since starting in 2003. We've advised on more than 10,000 different company retirement plans, dedicating ourselves to providing an independent opinion and easy-to-use investment advice.

Smart401k advice is provided online, but the recommendations are created by licensed investment advisers. The adviser team is available to talk with you about your retirement investment questions or help you as you transition from one life event to another.

Company Leadership


John Bunch, President

John Bunch has led Smart401k since February 2012. In February 2016, he transitioned from CEO of The Mutual Fund Store to executive vice president of Financial Engines, Inc., and president of Financial Engines Advisors L.L.C., retaining his role as Smart401k president within the broader organization. In January 2017, he was also named chief operating officer of Financial Engines, Inc., with responsibility for the organization’s distribution and marketing, including Smart401k.

John has served in leadership positions throughout his financial services career, beginning with Charles Schwab & Co., Inc. in 1993 and followed by TD Waterhouse and TD Ameritrade, Inc. prior to his joining The Mutual Fund Store. John attended the University of Iowa and the University of Michigan’s Ross School of Business.


Chris Bouffard, Managing Director

Chris Bouffard has been with our research team since January 2013, first as chief investment officer and now as managing director. His responsibilities include directing investment manager research and managing asset allocation models. Chris brings 20 years of experience to the role, most recently as vice president of portfolio research at American Century Investments.

Previously, he was manager of closed-end fund products and research at Lipper, a Thomson Reuters company. Chris is a CFA charterholder, a member of the CFA Institute and a member as well as past president of the CFA Society of Kansas City. He graduated from the University of Vermont.